1. we buy and loan for more. 2. we sell for less. 3. your items are safe and under 24h monitoring. 4. we don't guess what you're items are worth if we don't know we research . 5. your satisfaction is our goal, we don't want to keep your items we want to keep your business. 6. our staff is highly trained to guarantee a stress free stransaction each and every time. 7. confidentiality is our number one rule. 8. all our products are backed by a 48 hour warranty. 9. we don't match prices and offers we beat them ! 10. we have a security guard on staff to insure a safe transaction.